Art Basel Miami Beach is renowned for its captivating art, exclusive events, and vibrant nightlife, but this year, it also served as the perfect platform for the launch of Verse, the functional non-alcoholic beverage shaking up the beverage scene. Packed with zero sugar, electrolytes, adaptogens, and nootropics, Verse proved to be the ultimate companion for a week of celebration and wellness.
A Star-Studded Launch at Art Basel
Verse made a splash with a series of high-profile events that showcased its versatility and appeal to Miami’s elite and global tastemakers.
Chapter X at Zey Zey (Dec 2): Verse debuted as the mixer sponsor for a gathering of tech founders with $100M+ venture exits, alongside E11even Vodka and Lobos Tequila.
Romero Britto Event at Britto Palace (Dec 3): Co-sponsoring the launch of Britto Skin, Verse shined at one of the week’s most exclusive parties, featuring DJ Purple and over 500 attendees.
The Rainbow Room - Casablanca Paris Event (Dec 4): At a Venetian Island mega-mansion, Verse shared the spotlight with Patron Tequila in an ultra-luxurious setting.
Experts Only Presents: John Summit at Toe Jam Backlot (Dec 4-7): Verse was the go-to beverage at VIP bars and on artist riders for top performers like John Summit and Francis Mercier.
Window of the Sea Gala (Dec 5): Supporting ocean preservation charities, Verse dazzled at the Aston Martin Residence Ballroom among 250 elite guests, including Amare Stoudemire.
Flaunt Magazine x Air Lounge at Seaspice (Dec 5): Verse took center stage at John Summit’s cover release party, cementing its place as a must-have drink for Miami’s social scene.
Art Basel at Terra Veritatis (Dec 6): With Leonardo DiCaprio among the star-studded attendees, Verse was the mixer of choice at this mega-mansion event on Pine Tree Drive.
A New Era of Drinking
“Art Basel was the perfect stage to introduce Verse to a global audience seeking a beverage that pairs seamlessly with top-shelf spirits or as a stand-alone social drink,” said Chris Tracy, co-founder of Verse. “Our mission is to elevate celebratory occasions with wellness-forward options that fit every lifestyle.”
From its bold presence at exclusive galas to its appeal as a mixer and stand-alone option at VIP bars, Verse delivered on its promise to redefine the drinking experience with a functional and wellness-focused twist.
Where to Find Verse
Following its triumphant debut, Verse is now available at select Miami hotspots. To learn more, visit www.versedrink.com or follow @verse.drink on Instagram.
About Verse
Verse is a revolutionary non-alcoholic beverage that combines zero sugar, electrolytes, adaptogens, and nootropics to detoxify, energize, and elevate any occasion. Whether enjoyed as a mixer or on its own, Verse is leading the charge in reimagining nightlife and social beverages.
A Toast to the Future
With its successful launch during Art Basel Miami Beach, Verse has set a high bar for what’s next in the world of beverages. Cheers to a drink that doesn’t just complement the night but also redefines it!
Comments