If you’ve been to a First Reef event, you already know it’s not just an event—it’s a vibe. From pool parties to charity golf tournaments, First Reef is redefining South Florida’s social scene, blending fun, community, and a dash of spontaneity. We caught up with Addison Abresom, the visionary behind this versatile event curation and promotion company, to dive into the
inspirations, challenges, and future of First Reef.
A Vision Born from Life’s Best Moments
When asked about what inspired him to create First Reef, Addison reflected on the elements that have shaped his life: “Family, friends, being active, connecting with the ocean/outdoors, and music. These are the experiences that have formed my fondest memories, and I wanted to build a platform where others could savor similar moments.”
Upon moving to South Florida five years ago, Addison noticed something was missing. “While there are many great event brands here, most focus on just one niche activity, catering to specific interests,” he shared. His vision? To create a dynamic social ecosystem—a "Reef"—where locals could explore new interests, meet new people, and connect more deeply with their community.
As Addison aptly quotes Charles Dudley Warner, “Everybody talks about the weather, but nobody does anything about it.” For Addison, First Reef was his way of doing something: “I decided it was time to build a brand that reflects the joy, creativity, and spontaneity I value in life.”
What Sets First Reef Apart?
With a repertoire as diverse as its community, First Reef offers events ranging from rooftop concerts to beach volleyball tournaments, run clubs to nightclubs, and everything in between.
“We pride ourselves on being the most versatile events group in South Florida,” Addison said. “The diversity of these events brings out the diversity of our community. We strive to promote the ‘jack of all trades’ spirit where attendees are constantly participating in fresh endeavors as opposed to mundane repetition.”
But what truly makes a First Reef event unforgettable? “It’s the people,” Addison said with a smile. “There’s a thrill in walking into a gathering knowing only a few familiar faces, with the chance of meeting a future best friend or even a significant other. The connections made at our events feel more genuine than those formed by chance in everyday life.”
Memorable Moments and Challenges
First Reef events are more than parties; they’re stories waiting to be told. Addison recalled two standout events. The first was a Charity Golf Tournament in partnership with The Local Octopus Foundation, benefiting ocean conservation. “It was a success from start to finish,” Addison said. “With generous sponsors raffling off thousands of dollars worth of prizes, an all-you-can-eat buffet, and perfect weather, the day was as enjoyable as it was impactful.”
Another unforgettable moment came with a curveball: “Just 15 hours before our 1,000-RSVP pool party in South Beach, we had to switch venues due to overcapacity.” Despite the chaos, Addison and his team rallied, securing Strawberry Moon as the new venue. “It was a whirlwind, but seeing everything come together reminded me of why I love this work—creating amazing experiences, no matter the obstacles.”
Building a Community, One Event at a Time
For Addison, creating meaningful connections is at the heart of every event. “Certain key elements shape how a memory is formed—the people, the setting, the preparation, and the purpose,” he explained. “When organizing events, we approach each detail with intention, ensuring these elements work in harmony.”
Looking ahead, Addison is excited about new collaborations and experiences on the horizon. “We’re constantly adapting to the needs of our community,” he shared. “By joining forces with established creators, we can curate endeavors far greater than what could occur individually. Above all, First Reef vows to continue giving back to the community—not only philanthropically but through environmental advocacy and fostering opportunities for connection.”
The Ripple Effect of First Reef
With a deep commitment to fostering community and crafting unforgettable experiences, First Reef is more than just an event brand—it’s a movement. As Addison puts it, “We’re building something that reflects the joy, creativity, and spontaneity we all value in life. And the best part? The journey has only just begun.”
Keep your eyes peeled for First Reef’s next big event—you won’t want to miss it. Whether it’s a rooftop concert, a charity golf tournament, or an impromptu pool party, one thing’s for sure: it’ll be an experience you’ll never forget.