An electrifying day filled with flavor, culture, and culinary magic brought to you
by NBA champion Dwyane Wade and Wade Cellars.
On October 26, 2024, Miami was buzzing with excitement as sports legend Dwyane Wade and Wade Cellars launched the first-ever “When We Gather” Food & Wine Festival at The Urban in Miami's vibrant Overtown. This new addition to Miami’s bustling culinary scene brought together an incredible lineup of BIPOC chefs, top-tier wines, and memorable experiences—all while celebrating the community's rich heritage just ahead of Wade’s highly anticipated Miami HEAT statue unveiling.
With a capacity crowd of 600 attendees, including Wade's wife Gabrielle Union-Wade, actress Tia Mowry, and several celebrity guests, the event became an unforgettable tribute to Miami’s diverse culinary talent.
Celebrities, influencers, and food enthusiasts enjoyed a walk-around festival brimming with unique bites, live cooking demos, and top-notch wines from Wade Cellars, paired with refreshing spirits from UNA Vodka and Havana Club Rum.
Flavors & Fun: Frito-Lay® and Iconic Miami Bites
As the presenting partner, Frito-Lay® added an extra layer of excitement with flavor-packed bites. Guests indulged in innovative dishes like Doritos® Spicy Sweet Chili Crab Cakes and Lay's® Kettle Cooked Potato Chip Tortilla Española, crafted by Wade alongside celebrated chefs like his own Chef Richard Ingraham and Giorgio Rapicavoli. And the fun didn’t stop there—“Snack Attack” Ice Cream with Lay's® and Rold Gold® created the ultimate twist on dessert, and Funyuns® Flash Wings brought the bold crunch we all crave.
Culinary Talent with Star Power
A-list chefs and creators like Akino West (Red Rooster Overtown), Chef Irie, and Roudeline Prophete "Chef Roude" (Grown) showcased mouthwatering dishes that spotlighted local flavors and textures. Notable appearances included Eileen Andrade of Finka Table & Tap, Diego Ng and Alex Kuk from Temple Street Eatery, and Derrick “Chef Teach” Turton of World Famous House of Mac. The sweet side featured treats from Andrew Gonzalez (Night Owl Cookies), Stephanie Diaz (Cry Baby Creamery), and Mike Romeu (Sweet Melody Ice Cream), creating a sweet finale for festival-goers.
The first “When We Gather” Food & Wine Festival created an inspiring community celebration and culinary showcase. With live music, unique brand activations, and celebrity mingling, it truly captured the essence of Miami.
For more information on Wade Cellars, visit dwadecellars.com and join the conversation online!
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