AWAY Spa at W South Beach Unveils EndureLash®
Lash & Brow Magic
Just in time for a spring refresh, AWAY Spa at W South Beach is taking your self-care game to brand new, glamorous heights. Starting April 1, the iconic spa destination is rolling out a fabulous new lineup of lash and brow services by EndureLash®, known for enhancing natural
beauty with long-lasting, low-maintenance flair.
That’s right—your favorite sanctuary of facials, massages, and all things zen is now your one-stop destination for fluttery lashes and on-fleek brows. Whether you're prepping for a night out in Miami or just want to wake up and slay with zero effort, this power duo of AWAY Spa and EndureLash® is ready to make magic happen.
New Lash & Brow Services at AWAY Spa at W South Beach
Let’s be honest—who doesn’t love waking up with perfectly sculpted brows and lashes that look like they belong in a mascara commercial? Now, thanks to this exclusive collab with EndureLash®, guests can add expert lash and brow treatments to their spa day lineup.
Here’s a peek at the lash & brow glow-up menu:
Endure Brow Lamination: Sculpted brows that stay in place and scream “editorial chic” for 4–6 weeks.
Endure Brow Tint: Add depth and fullness to your brows with semi-permanent color that lasts up to 4 weeks.
Endure Lash Lift + Tint: A lash-enhancing curl and tint that gives you long, lush lashes for a full 6 weeks.
Endure PRO Lash Extensions: Semi-permanent lashes applied individually for a completely customized, mascara-free look that lasts up to 2 weeks.
Endure Rapid Lash Cluster Set: Quick and easy reusable lash sets perfect for special occasions, lasting 3–5 days.
You can pair these beauty boosts with the spa’s signature treatments—think HydraFacials, hot stone massages, and healing rituals—for a complete mind-body-beauty moment.
Why EndureLash® Is the Hottest Trend in Natural Beauty
EndureLash® isn’t your average lash and brow brand. This female-founded powerhouse is all about enhancing your natural features with innovative, gentle, and lasting beauty treatments. Their clean, luxe approach aligns perfectly with the AWAY Spa at W South Beach philosophy—wellness meets glam, always with an indulgent twist.
“Partnering with a dynamic spa like AWAY Spa at W South Beach is truly a dream come true,” said Nikki Huebner, Founder of EndureLash®. “Our lash and brow services are at the forefront of beauty trends, delivering instant, visible results for a youthful, refreshed look.”
Translation? This is your sign to toss that brow pencil and ditch the lash curler.
AWAY Spa at W South Beach Adds Exclusive EndureLash® Services
According to Kristen Laukitis, Spa Director at AWAY Spa, this partnership is a natural fit for the brand’s elevated clientele: “We are always looking for ways to elevate our guests’ experiences by expanding our curated menu of luxury treatments. With the addition of EndureLash®, we’re seamlessly blending beauty and wellness.”
That means you can walk in for a deep-tissue massage and float out with lifted lashes, bold brows, and major main-character energy. It’s all about creating effortless luxury—and we are so here for it.
The Vibe at AWAY Spa: Where Relaxation Meets Radiance
Tucked inside the sleek and sultry W South Beach, AWAY Spa is already a go-to for locals and jetsetters seeking the ultimate Miami escape. With its modern design, expert therapists, and curated menu of results-driven treatments, it’s no surprise this spa is leveling up with a beauty brand like EndureLash®.
Whether you’re booking a full-day wellness retreat or squeezing in a lash lift between meetings, the spa’s vibe is always chic, calm, and undeniably cool.
Book Your EndureLash® Appointment at AWAY Spa
Appointments for EndureLash® lash and brow services at AWAY Spa start April 1—and trust us, they’re going to book fast. Get your glow-up on the books by calling 305-938-3123
or visiting the spa’s official site.
Don’t just treat yourself—transform yourself. Whether it’s a casual weekend refresh or full glam before Miami’s hottest events, EndureLash® x AWAY Spa has your look on lock.
Pro tip: Pair your lash and brow services with a Sunday morning beach stroll and a
fresh juice from Collins Ave. It’s the Miami way.
Ready for effortless beauty this spring? AWAY Spa at W South Beach and
EndureLash® are redefining luxury, one lash at a time.
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