The Billionaire Boys Club/ICECREAM, the luxury streetwear brand founded by Pharrell Williams and NIGO, will announce its flagship store in the heart of the Art District in Wynwood, Miami. 

​

The 5,000 square foot store introduces an immersive brand experience, alongside products and art installations. It will also serve as a canvas for local and global artists, which is aligned with the neighborhood’s status as a cultural and artistic hub in the city. Designed by SNARKITECTURE, a New York-based design studio co-founded by Daniel Arsham and Alex Mustonen, the space is a reimagination of the traditional retail model, taking the form of an art gallery, with the goal to drive social engagement and exploration. Relying on materials and finishes inspired by the Everglades National Park, the design makes use of environmentally-friendly materials, such as recycled plastics, glass and wood panels.

 

The Flagship will include an array of exclusive collaborative products curated by Sarah Andelman, including Human Made, Comme des Garçons, Bamford, Yellowpop, Baggu, Bunny Shapiro, Krink, Humanrace, and more. Along with the special collaborative product, the store’s mainstay brands will be available including Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Bee Line, Human Made, adidas, MEDICOM, Comme des Garçons PLAY, and more.